Like most cosmetic products, mineral makeup has its fans and its critics. Those who love it rave about the light, natural, long-lasting glow that simply can't be duplicated by other types of makeup. Others, however, complain it's drying, irritating, and accentuates wrinkles and adds years to your appearance. Some say the colors have an ashy undertone that is a particular problem for ethnic skin types.
But looks aside, many consumers also say they are initially drawn to try mineral makeup because of skin health claims – more specifically, that it's pure formulations are safer and better for sensitive, even acne- or rosacea-prone skin.
But is it?
"Quite frankly, I think mineral makeup is just a genius marketing plan -- a new way of selling women the same ingredients that technically have been in makeup for years," says dermatologic and pharmaceutical chemist Ben Kaminsky, author of the new book Beyond Botox: 7 Secrets for Sexy, Ageless Skin.